WYLD1 SOCIAL MEDIA MARKETING POLICY FOR THIRD PARTIES

WYLD1 SOCIAL MEDIA MARKETING POLICY FOR THIRD PARTIES

This Policy is effective as of July 15, 2021.

WYLD1 LLC. believes that social media participants or influencers have a role to play as “brand ambassadors” for WYLD1 on blogs, social networking sites, and other forms of online discourse.  It is important to WYLD1 that consumers understand the connections between WYLD1 and third parties that publish content on WYLD1’ behalf through social media and other online media– consumers have a right to know the sponsor behind advertising messages that could influence their purchasing decisions.  

This WYLD1 Social Media Marketing Policy for Third Parties (the “Policy”) applies to individuals, organizations, and companies who are not employees, officers, or directors of WYLD1 – including, but not limited to, agents, contractors, affiliates, representatives, and business partners – whether they are engaged by WYLD1 directly or through an agency, representative of an agency, or subsidiary of an agency, who publish content on WYLD1’ behalf through social media and other online media.  Such individuals and entities are referred to herein as “Social Media Participants”.  Please know and follow this Policy when posting content through social media and other online media on behalf of WYLD1.  Social Media Participants must comply with all other applicable WYLD1 guidelines or agreement terms when using social media on behalf of WYLD1.  Please also follow the terms and conditions for any third-party sites through which you post content on WYLD1’ behalf.  Note that the guidelines in this Policy may evolve as new social networking and other online tools emerge.  

This Policy refers to “Social Media,” which includes, but is not necessarily limited to: 

personal web sites, web logs, blogs and blog sites, microblogs (such as Twitter), podcasts, bulletin boards, video sites (such as YouTube), social networking sites (such as Facebook, Instagram, LinkedIn, etc.), individual pages on social networking sites, Wikis (such as Wikipedia), photo-sharing and multimedia websites (such as Flickr, YouTube), review sites, online comments and forums and review sites (such as Yelp!), and any other sites where text or other content can be posted (such as Pinterest or Reddit). 

WYLD1 reserves the right to modify this Policy at any time.  In the event of a dispute as to the interpretation of this Policy, WYLD1’ interpretation shall be final.  

  1. Disclosure of Material Connection to WYLD1.  In order to promote transparency and to comply with the United States Federal Trade Commission’s (FTC’s) Guides Concerning use of Endorsements and Testimonials in Advertising, including the guidelines for bloggers and others communicating through Social Media, WYLD1 requires that Social Media Participants disclose all material connections to WYLD1 in advertising and promotional messages concerning WYLD1 products.  Thus, Social Media Participants should disclose the receipt of money, coupons, free product samples, sponsorship, or other compensation, incentives, or gifts that they might receive from WYLD1 in any review or mention they may make of WYLD1 products.  The disclosure(s) must include the form of the consideration given and the relationship between the Social Media Participant and WYLD1.  The disclosure should be clear, conspicuous, and easy to understand.  Placement of the disclosure must be easily viewed and not hidden deep in the text or far down on the page, or on another page altogether – a “disclosure” or “legal” button or link generally will not be sufficient.  All disclosures should appear in a reasonable font size and in a color that is both readable and noticeable to consumers.
  2. Posting Social Media Content regarding WYLD1 and/or its Products. Content posted online by Social Media Participants on WYLD1’ behalf should conform to the following guidelines:
  • People providing independent reviews of WYLD1 products are never obligated to comment on any WYLD1 products that they might be sent, and they are always free to write a positive, negative, or neutral comment.  If you are an independent reviewer and do comment on a WYLD1 product, any comments should reflect only your honest beliefs, opinions or experiences.
  • Unless previously approved by WYLD1, Social Media Participants should not make general statements about what others should expect to experience from WYLD1 products; rather Social Media Participants should limit their discussions to their own experiences.
  • Under no circumstance should a Social Media Participants ever make any false, deceptive, misleading or unsubstantiated claims about a WYLD1 product.  
  • Anything you publish on Social Media must respect and comply with all federal, state, and local laws, regulations, and ordinances.  You should be sure to respect copyright, trademark, trade secrets, fair use, financial disclosure, and other applicable laws. You must have permission from WYLD1 before using group logos or trademarks.
  • Social Media Participants must not publish, on behalf of WYLD1, express or implied statements or other content through Social Media that are defamatory, insulting, obscene, discriminatory, threatening, harassing, false or misleading.
  • If WYLD1 discloses to a Social Media Participant any WYLD1 confidential information – including, but not limited to, trade secrets, membership information, customer lists/data, group data, partner and/or supplier data, WYLD1 financial information, email communications and other information not generally available to the public – that Social Media Participant must not publish any such confidential information through Social Media or any other media to third parties. 
  • You may not offer WYLD1 products for sale, or solicit products or services on behalf of WYLD1, on Social Media or elsewhere, unless you have been authorized by WYLD1 to do so and you clearly disclose the nature of your relationship with the company.  
  1. Collection/Use of Consumer Data. All collection and use of personal information from consumers on WYLD1’ behalf through social networking sites or any other media is subject to WYLD1’ Privacy Policy (available at https://wyld1.com/pages/privacy) and any and all other related WYLD1 policies, guidelines and agreements.  It is WYLD1’ policy to not collect personal information from children under thirteen (13) years old, and you are expected to comply with that policy at all times.  Any website or other medium through which consumer personal information is collected on behalf of WYLD1 should employ an age verification mechanism to ensure that information is not collected from children under thirteen years old.
  2. Compliance with Social Media Sites’/Outlets’ Terms and Conditions. You must comply with the terms and conditions of any third-party social media website or other social media outlet through which You publish content.

WYLD1 will periodically monitor its Social Media marketing programs and the Social Media Participants who participate in them, and failure to comply with the guidelines herein will be deemed unacceptable behavior.  Social Media Participants who violate this Policy will be reminded of the requirements of the Policy and/or WYLD1 may terminate its relationship with such Social Media Participants at any time and without notice.

Any questions regarding this policy should be referred to:  WYLD1 LLC., 5763 Arapahoe Ave Unit N, Boulder, CO 80303, info@wyld1.com.

As guidance on making material connection disclosures (Paragraph #1 above), some sample disclosures are provided below:

  1. Reviews in Personal and Editorial/Product Review Blogs
  • I received [product or sample] from WYLD1.
  • I was paid by WYLD1 to review [product or sample]. 
  • WYLD1 sent me [product or sample].  

The blogger should also consider posting a “Disclosure and Relationships Statement” section on his or her blog that fully discloses how the blogger works with companies like WYLD1 in accepting and reviewing products, and lists any conflicts of interest that may affect his or her credibility.

  1. Microblogs

If space is limited, include a hashtag notation to show sponsorship, payment or free samples, e.g.:

  • #partner (endorsed)
  • #spon (sponsored)
  • #paid (paid)
  • #samp (sample)
  1. Status Updates on Social Networks
  • I received [product or sample] from WYLD1.
  • I was paid by WYLD1 to review [product or sample].
  • WYLD1 sent me [product or sample].  

If status updates are limited by character restrictions, Social Media Participants should include a hashtag notation of either #partner, #spon, #paid or #samp.  Disclosures should appear close to the endorsement or testimonial statement being posted.  Social Media Participants should also consider posting a full description or link on their profile page directing visitors to a “Disclosure and Relationships Statement” that includes a description of their relationship with WYLD1 and any other company or companies from whom they have received product[s] and/or with whom they have some other type of material relationship[s]. 

  1. Video and Photo Sharing Websites

Include as part of the video/photo content and part of the written description:

  • I received [product or sample] from WYLD1.
  • I was paid by WYLD1 to review [product or sample]. 
  • WYLD1 sent me [product or sample].  

Social Media Participants should consider posting a full description or a link on their profile page directing people to a “Disclosure and Relationships Statement” that includes a description of their relationship with WYLD1 and any other company or companies from whom they have received product[s] and/or with whom they have some other type of material relationship[s].

  1. Podcasts

Include, as part of the audio content and part of the written description:

  • I received [product or sample] from WYLD1.
  • I was paid by WYLD1 to review [product or sample]. 
  • WYLD1 sent me [product or sample].  
  1. Providing Comments in Online Discussions
  • I received [product or sample] from WYLD1.
  • I was paid by WYLD1 to review [product or sample]. 
  • WYLD1 sent me [product or sample].